LEGAL
PRIVACY POLICY
Last updated: 26 August 2026
This Privacy Policy explains how PROTER collects, uses and protects your personal information when you visit drinkproter.com, sign up for PROTER updates, contact us, make a purchase or otherwise interact with us.
1. Who we are
PROTER operates drinkproter.com.
For questions about this Privacy Policy or your personal information, contact us at:
Email: contact@drinkproter.com
Contact address:
6th Floor, 37 Lombard Street, London, EC3V 9BQ, United Kingdom
2. Information we collect
We may collect the following information.
Information you provide to us
This may include:
- your name
- email address
- billing and delivery address
- telephone number
- order and payment-related information
- information you provide when contacting us
- your marketing preferences
Payment information is processed securely through our payment and ecommerce providers. PROTER does not need to directly store your full card details.
Information collected automatically
When you use our website, we may collect information such as:
- IP address
- browser and device information
- pages viewed
- interactions with the website
- referring website
- campaign and attribution information
- approximate location
- cookie preferences
- analytics and advertising information where you have provided consent
3. How we use your information
We may use your personal information to:
- operate and maintain our website
- manage your account or customer record
- process and fulfil orders
- provide customer service
- respond to enquiries
- manage the PROTER email list
- send PROTER updates and early-access emails where you have agreed to receive them
- communicate important information about an order
- prevent fraud, spam and misuse
- improve our products, website and customer experience
- understand how visitors use our website
- measure the effectiveness of our marketing
- comply with legal and regulatory obligations
4. Our legal bases for processing
Under UK data protection law, we rely on different legal bases depending on why we are using your information.
Consent
We rely on your consent for activities such as:
- marketing emails where consent is required
- analytics cookies
- advertising and marketing cookies
You can withdraw your consent at any time.
Contract
We may process your information where necessary to take steps at your request before a purchase or to fulfil an order you have placed.
Legitimate interests
We may process information where reasonably necessary to operate, secure and improve PROTER, provided our interests do not override your rights and freedoms.
Legal obligation
We may process information where necessary to comply with applicable law.
5. Marketing emails
If you sign up to receive PROTER updates, we may send you information about PROTER, including product news, early access, launches and availability.
You can unsubscribe at any time by using the unsubscribe link in any marketing email.
Withdrawing consent does not affect processing that took place before your withdrawal.
6. Shopify
Our website and ecommerce services are provided using Shopify.
Shopify may process personal information on our behalf in connection with services including:
- website hosting
- customer records
- email signups
- orders
- checkout
- payments
- fraud prevention
- ecommerce functionality
Shopify may process information in countries outside the United Kingdom. Where required, appropriate safeguards are used for international transfers.
7. Cookies, analytics and advertising
We use cookies and similar technologies as described in our Cookie Policy.
Strictly necessary technologies may operate without consent where they are required for the website to function.
Non-essential analytics and advertising technologies remain disabled until you provide the relevant consent.
Where enabled, we may use:
Google Analytics 4
Google Analytics helps us understand how visitors use our website and how the website performs.
Meta Pixel
Meta Pixel helps us understand the effectiveness of our advertising and measure relevant actions taken after interacting with PROTER advertising.
You can change or withdraw your cookie choices at any time through Cookie Settings on our website.
8. Who we share information with
We may share information with trusted service providers where reasonably necessary to operate PROTER, including providers involved in:
- ecommerce and website hosting
- payment processing
- delivery and fulfilment
- email communications
- analytics
- advertising
- fraud prevention
- professional and legal services
We may also disclose information where required by law or where reasonably necessary to protect our legal rights.
We do not sell your personal information.
9. International transfers
Some of our service providers may process personal information outside the United Kingdom.
Where UK data protection law requires it, we use appropriate safeguards to protect personal information transferred internationally.
10. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, tax, accounting and regulatory requirements.
If you unsubscribe from marketing, we may retain limited information necessary to ensure that your preference continues to be respected.
11. Your rights
Under UK data protection law, depending on the circumstances, you may have the right to:
- request access to your personal information
- request correction of inaccurate information
- request deletion of your information
- request restriction of processing
- object to certain processing
- request transfer of your information
- withdraw consent where processing is based on consent
To exercise your rights, contact:
We may need to verify your identity before completing certain requests.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how your personal information has been handled.
12. Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no website or online service can guarantee absolute security.
13. Children
PROTER is not intended to knowingly collect personal information from children where parental consent would be legally required.
If you believe a child has provided personal information to us inappropriately, please contact us.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal obligations.
The latest version will always be published on this page with the date it was last updated.
15. Contact us
For questions about privacy or your personal information:
Contact address:
6th Floor, 37 Lombard Street, London, EC3V 9BQ, United Kingdom